Nickelodeon expanded the SpongeBob Universe with the launch of a new spinoff series focused on a beloved character, Patrick Star.

Our goal was to create a memorable activation that would allow audiences to learn about and interact with The Patrick Star Show, ultimately raising awareness for the series premiere on July 9, 2021. The summer launch window provided the perfect opportunity to reach kids and families on the ground with a unique experience to get them buzzing about everyone’s favorite sea star. We blurred the lines between the real world and world of Patrick Star with a multi-channel approach revolved around a one-of-a-kind interactive web-AR experience.